Origen y evolución de las empresas Multilatinas

  1. Merubia, Mariano
  2. Navas-López, José Emilio
  3. Amores-Salvado, Javier
  4. Martín-de Castro, Gregorio
Revista:
Emprendimiento y negocios internacionales

ISSN: 2530-5603

Any de publicació: 2021

Volum: 6

Número: 2

Pàgines: 27-32

Tipus: Article

Altres publicacions en: Emprendimiento y negocios internacionales

Resum

The study on the internationalization process of the company has traditionally focused on multinational companies from developed countries, with a minority study in the context of emerging countries. In this paper we analyze the origins and evolution of multinational companies from Latin America, called “Multilatinas”, as well as their special organizational and strategic features, as a consequence of a unique Latin American political, economic, social and cultural context.

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