Analysis of effective recall in radio advertising

  1. Pedreño-Santos, A.
  2. Garcia-Madariaga, J.
Journal:
Journal of Communication Management

ISSN: 1363-254X

Year of publication: 2022

Volume: 26

Issue: 1

Pages: 18-38

Type: Article

DOI: 10.1108/JCOM-09-2021-0104 GOOGLE SCHOLAR
Data source: Scopus