YouTube y el nuevo rumbo de la prensa española

  1. Antonio Díaz-Lucena 1
  2. José María Álvarez Monzoncillo 1
  3. Victoria Mora de la Torre 1
  1. 1 Universidad Rey Juan Carlos
    info

    Universidad Rey Juan Carlos

    Madrid, España

    ROR https://ror.org/01v5cv687

Journal:
Revista Latina de Comunicación Social

ISSN: 1138-5820

Year of publication: 2022

Issue: 80

Type: Article

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More publications in: Revista Latina de Comunicación Social

Abstract

The presence of vídeo in the Spanish press has been acquiring a growing importance in recent years. Younger audiences empathise better with vídeo, which also brings in new income, essential to sustain a business in clear decline. Investments in creating content to be distributed on social networks have grown considerably in all newspapers. On the other hand, the dominant distribution platform, both due to its potential and its flexibility, is still YouTube, since it allows specific channels to be opened. By quantifying the vídeos distributed on YouTube by the newspapers El País, El Mundo, La Vanguardia, El Español, elDiario.es and El HuffPost, and the volume of their views, as well as through personal interviews with their business managers, and an analysis compared with twelve other highly relevant international newspapers (Le Monde, Le Parisien, Figaro Live, Bild, Frankfurter Allgemeine Zeitung (FAZ), Corriere della Sera, La Repubblica, The Guardian, The Guardian News, The Times y Sunday Times, The Washington Post & The New York Times), deduces the strategies of the headlines, the information market trends and the importance that vídeo is acquiring for the survival of journalism companies. We conclude that the development of social networks has become a driver of innovation in the business models of the sector.

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