Am I Ibiza? Measuring brand identification in the tourism context

  1. Berrozpe, A.
  2. Campo, S.
  3. Yagüe, M.J.
Journal:
Journal of Destination Marketing and Management

ISSN: 2212-571X

Year of publication: 2019

Volume: 11

Pages: 240-250

Type: Article

DOI: 10.1016/J.JDMM.2018.04.005 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus