Del comercio tradicional a la omnicanalidadun nuevo escenario para una vieja costumbre

  1. Víctor J. Martín Cerdeño 1
  1. 1 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

Liburua:
Miradas al comercio desde la Historia del Arte. El mercado, espacio de relación social y económica
  1. Herbert González Zymla (coord.)
  2. Ana Valtierra (coord.)

Argitaletxea: Universidad Complutense de Madrid

ISBN: 9788409395040

Argitalpen urtea: 2022

Orrialdeak: 199-221

Mota: Liburuko kapitulua

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Laburpena

Retail is an essential activity for any economy. During the last decades there have been important changes in the commercial distribution of Spain. This chapter analyzes the evolutionary trends of commercial formats (from traditional commerce to omnicanality). In addition to the main theories on trade changes, special interest is given to innovation and its impact on e-commerce and omnicanality

Datuen iturria: Dialnet