THE STATE OF THE ART OF EMOTIONAL ADVERTISING IN TOURISM: A NEUROMARKETING PERSPECTIVE
- De-Frutos-Arranz, S.
- López, M.-F.B.
ISSN: 1943-4421, 1544-2721
Année de publication: 2022
Volumen: 26
Número: 2
Pages: 139-162
Type: Article
Revue:
Tourism Review International