Is a Video Worth More Than a Thousand Images? A Neurophysiological Study on the Impact of Different Types of Product Display on Consumer Behaviour in e-Commerce

  1. Moya, I.
  2. García-Madariaga, J.
Proceedings:
Springer Proceedings in Business and Economics

ISSN: 2198-7254,  2198-7246

ISBN: 9783031057274

Year of publication: 2022

Pages: 300-306

Type: Conference paper

DOI: 10.1007/978-3-031-05728-1_32 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus