Alfabetización publicitariael recuerdo de la marca en los niños

  1. Patricia Núñez 1
  2. Laia Falcón 1
  3. Helena Figuerola
  4. Monserrat Canyameres
  1. 1 UCM
Book:
Claves de la comunicación para niños y adolescentes: experiencias y reflexiones para una comunicación constructiva
  1. Álvarez Ruiz, Antón (coord.)
  2. Núñez Gómez, Patricia (coord.)

Publisher: Fragua

ISBN: 978-84-7074-668-0

Year of publication: 2015

Pages: 111-131

Type: Book chapter

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Abstract

In this article, we will assess the issue of reconsidering how the research on children and advertising should be done in the light of the changes that the phenomenon of advertising communication has had in the last years. The way of researching with teens is also reflected in this article. This article exposes an advertising research condcuted with children aged between 3-14 years, showing their relations with new and traditional media and brand recall.

Data source: Dialnet