La “miamización” del cantante españolel productor musical latino como estrategia de internacionalización

Resumo

The development of Latino artists within the mainstream American music industry during the 1990s is partly related to the music producer Emilio Estefan. The hit factory Estefan Enterprises Inc is behind some of the great international successes of Jennifer López, Ricky Martin or Shakira, becoming the protagonist of a “Latin boom” that coincides with the turn of the century. The “Estefan factory” imposes a homogenization in their work within the recording studio that Daniel Party (2008) has called the “miamization” of Latin pop or “Miami sound”. Miami thus consolidates itself as a musical production centre, influencing the following generations of producers, such as Kike Santander or Daniel Betencourt, who assimilate a standardized production model by adopting a work methodology that forms their own characteristic sound. Miami's power of attraction generates artist movements both from Spain and from different Latin American countries. The article focuses on the influence of this "reference sound centre" in the projection of the image of Spanish artists who approach that sound pursuing an internationalization strategy, and which coincides in our case study with the phenomenon of the first edition of the talent show Operación Triunfo and with the production of the first album by David Bisbal.