Diseño y validación de instrumento para analizar canales educativos de YouTube

  1. Daniel Pattier 1
  1. 1 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

Revista:
Icono14

ISSN: 1697-8293

Año de publicación: 2022

Título del ejemplar: LTE1. Ciencia Cognitiva y Neuromarketing | LTE2. Culturas digitales en las redes sociales

Volumen: 20

Número: 2

Tipo: Artículo

DOI: 10.7195/RI14.V20I2.1818 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: Icono14

Objetivos de desarrollo sostenible

Resumen

Os desafios emergentes da educação de hoje levaram ao surgimento de coletivos inovadores de sucesso no campo da comunicação. Entre eles, os edutubers, criadores de conteúdos audiovisuais educacionais no YouTube, destacam-se como um dos mais influentes. Para estudar a presença desses canais na plataforma, elabora-se e valida-se um instrumento de análise qualitativa de canais educacionais no YouTube. É proposto um instrumento composto por 41 itens agrupados em 7 categorias sobre vários aspectos de natureza pública dos canais (variáveis dependentes, dados e estatísticas do canal, estruturação dos vídeos, processo de gravação e edição, personalidade do criador do conteúdo, uso da plataforma YouTube e uso de outras redes sociais). A validação total do instrumento é desenvolvida por meio de uma validação de conteúdo, de critério e de construto. Os resultados são discutidos com a literatura mais recente sobre o assunto. A projeção deste instrumento é concluída como base fundamental para avaliação da presença de canais educativos na plataforma YouTube.

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