Some game theoretic marketing attribution models

  1. Molina, E.
  2. Tejada, J.
  3. Weiss, T.
Journal:
Annals of Operations Research

ISSN: 1572-9338,  0254-5330

Year of publication: 2022

Volume: 318

Issue: 2

Pages: 1043-1075

Type: Article

DOI: 10.1007/S10479-022-04944-5 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus