Estudios de casos y desarrollo de trabajos prácticos en el aprendizaje de la teoría dela empresa informativa

Abstract

To the structural changes involved in the Bologna reform of university studies in Spain means the need to create neweducational models to apply to new undergraduate teaching materials. This is a difficult transformation to the universitycommunity has undertaken, in the case of the School of Information Sciences of the University Complutense of Madridin 2010-2011, and that will affect both management and the implementation of teaching and monitoring teaching andlearning. We are interested in what new mechanisms must be established to create new learning processes for students,in our case of 1 degree in Journalism from the acquisition and development of skills that can foster the activeparticipation of students in the construction of knowledge of the subject "Media management Theory" and proceduresfor the evaluation of that knowledge. In search of this active learning it has promoted an intensive use, byteachers and students, of different web 2.0 tools. This paper expounds the main lines of an innovation teaching project(funding by Vice-Chancellorship of Teaching Quality & Development of UniversidadComplutense de Madrid – project 247- ) and it presents the results thatthis methodology has produced on its first academic year.