Indian cinema in Spanish movie theatres ten years after Zindagi Na Milegi Dobara

  1. Jaime López-Díez
Revue:
Miguel Hernández Communication Journal

ISSN: 1989-8681

Année de publication: 2022

Número: 13

Pages: 429-449

Type: Article

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D'autres publications dans: Miguel Hernández Communication Journal

Résumé

The context of the present study is the transnational relationship between the Indian and Spanish film industries. A milestone in this relationship was the film Zindagi Na Milegi Dobara (Zoya Akhtar, 2011), which increased the visibility of Spain in India, and of India in Spain, leading to agreements to promote co-pro-ductions between the two countries. The main objective has been to analyze the presence of Indian cinema in Spanish movie theaters. For this purpose, the sta-tistics of the Institute of Cinematography and Audiovisual Arts between 2015 and 2020 concerning the exhibition of Indian films in Spain have been analyzed, comparing them with other relevant Asian film industries: Japanese, South Korean, and Chinese. The main finding is that Indian films have a reduced presence in Spain compared to what would be expected due to their global relevance, and less than that of other Asian film industries. A limitation of this study has been the covid-19 epidemic, which may have affected the ex-hibition of Indian films in Spain. The original contribution of this study is that it suggests the need to rework the agreements for the promotion of film collaboration between the two countries

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