Customer segmentation in e-commerce: Applications to the cashback business model

  1. Ballestar, M.T.
  2. Grau-Carles, P.
  3. Sainz, J.
Journal:
Journal of Business Research

ISSN: 0148-2963

Year of publication: 2018

Volume: 88

Pages: 407-414

Type: Article

DOI: 10.1016/J.JBUSRES.2017.11.047 GOOGLE SCHOLAR
Data source: Scopus