Factores clave que determinan la relación y el uso del comercio electrónico por parte de las personas mayores en España

  1. Marilé Pretel- Jiménez
  2. Mónica Viñaras-Abad
  3. Leopoldo Abad-Alcalá
Journal:
Cuadernos.Info

ISSN: 0719-3661

Year of publication: 2022

Issue: 53

Pages: 253-272

Type: Article

DOI: 10.7764/CDI.53.39399 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Cuadernos.Info

Abstract

This paper analyzes e-commerce's challenges and opportunities for the over-60s and delves into the motivations and constraints that determine its use, as well as the vision of industry experts on this audience so that this population segment fully becomes part of a digitized society. It is estimated that in 30 years the over-60 population will go from 12% to 22% (Organización Mundial de la Salud, 2018). Europe and North America are the most aged areas in the world: it is estimated that, in 2050, one in four people could be 65 years old or older (United Nations, 2019). In Spain, the projections of the Institute for the Elderly and Social Services indicate that "in the year 2065 people over 80 years of age will represent 18.1% of the total population" (Vidal-Domínguez et al., 2017, p. 37. The study uses a methodological triangulation supported by two qualitative techniques, focus groups and the Delphi method. Four focus groups were conducted consisting of people over 60 years of age of both sexes who use the Internet, with diverse educational and socioeconomic levels, living in urban areas of variable size. The Delphi was made up by private sector experts in the field of e-commerce. The main conclusion is the absence of strategies and specific actions in commercial websites towards this growing population group and with an interest in increasing their digital skills

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