New discourses in brand communication in Spain: adaptation vs. renewal of target audience

  1. Clemente Mediavilla, Jorge
  2. Sebastian Morillas, Ana
Aldizkaria:
COMMUNICATION & SOCIETY-SPAIN

ISSN: 2386-7876

Argitalpen urtea: 2018

Alea: 31

Zenbakia: 2

Orrialdeak: 25-38

Mota: Artikulua

DOI: 10.15581/003.31.2.25-38 GOOGLE SCHOLAR
Datuen iturria: WoS