Capacidad comunicativa del sonido envolvente 5.1 en la producción publicitaria radiofónica en España

Resumen

The present Doctoral Thesis, along their five chapters, proposes in a theoretical and empirical way, a possible solution to the state of communicative crisis that suffers the current radio advertising production in Spain; it is analyzed the general state of the question, a study in depth is made of the technical-creative qualities of the system proposed (surrounding sound 5.1), and it's developed a practical study based on laboratory techniques, composed of a sonorous comparative realization focused on mono and stereo 5.1 soun techniques and the following analysis of the resulting facts by a post-test system. The results achieved in the study guarantee the validity of the pypothesis and are established as a feasible theoretical bridge between a bright absence of technical-creative proposals and a conditional future development and a deeper research by media, advertising agencies and professionals in order to its application in the professional field.