The importance of sustainable leadership among company directors in the audio-visual sector in Spaina cultural, ethical, and legal perspective

  1. Julio Blas 1
  2. Magalí Riera-Roca 2
  3. Elena Bulmer 2
  1. 1 Univ. Complutense de Madrid
  2. 2 EAE Business School (Madrid)
Journal:
Comunicación y sociedad = Communication & Society

ISSN: 2386-7876

Year of publication: 2022

Volume: 35

Issue: 4

Pages: 89-100

Type: Article

DOI: 10.15581/003.35.4.89-100 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Comunicación y sociedad = Communication & Society

Abstract

Business sectors are generally evolving towards the adoption of models of sustainable practice, but is this also true in the specific audio-visual sector? This question leads us to examine whether sustainable practices are carried out in the image and sound sector, using sector business leadership as a starting point. Adopting a long-term perspective has helped companies survive difficult times, such as seemingly ever more frequent economic crises and recessions, as well as to overcome the current COVID-19 pandemic and its aftermath. Together with review of appropriate literature, the study aims to analyse the perception of managers in the audio-visual sector regarding styles of leadership in their organizations, through the Bee and Locust Sustainable Leadership framework that Avery and Bergsteiner developed in 2011. A quantitative study was carried out based on the analysis of the responses given by fifty middle and senior managers from the audio-visual sector in Spain who answered a 54-poit questionnaire. The findings yielded interesting results. Organizations within the audio-visual sector were found to display elements of both bee and locust leadership styles. The results showed that idea contribution and teamwork were valued by the managers interviewed. Furthermore, considerable importance was attached to the need to implement continuous training and the development of corresponding professional careers in companies. Overall, the results showed that there was a clear need for companies in the audio-visual sector to put greater effort into promoting and successfully achieving sustainable practices at the operational level.

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