Comparison of International Tourist Profiles in the Spanish Wine and Olive Oil PDOs

  1. Jesús Barreal Pernas 1
  2. Gil Jannes 1
  1. 1 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

Libro:
Tourism Marketing in Western Europe

Editorial: CABI

ISBN: 9781789248753

Año de publicación: 2021

Páginas: 82-107

Tipo: Capítulo de Libro

DOI: 10.1079/9781789248753.0005 GOOGLE SCHOLAR

Resumen

This chapter, by Jesús Barreal Pernas and Gil Jannes, deals with gastro-tourism in Spain and studies the international tourist profile in the Spanish wine and olive oil Protected Destinations of Origin (PDOs). Specifically, the study focuses on regions that have such PDOs and examines the differences and similarities among the profiles of international tourists that visit them. The study concludes with a classification of four clusters according to demographic, travel and motivational characteristics of tourists in the particular area.