Análisis de la campaña de lucha contra la sífilis congénita ‘Vamos Cuidar Agora’ en Brasil desde la perspectiva del indicador de aceptabilidad

  1. Ana Cláudia Costa Araújo 1
  2. María del Mar Marcos Molano 1
  3. Juciano de Sousa Lacerda 2
  1. 1 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

  2. 2 Universidad Federal de Río Grande del Norte. Brasil
Revista:
Revista de Comunicación y Salud: RCyS

ISSN: 2173-1675

Año de publicación: 2023

Volumen: 13

Número: 1

Páginas: 4

Tipo: Artículo

DOI: 10.35669/RCYS.2023.13.E314 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: Revista de Comunicación y Salud: RCyS

Resumen

Syphilis is a sexually transmitted infection that can also be transmitted vertically, i.e. from mother to child during pregnancy. According to data from the Brazilian Epidemiological Bulletin (2021), the detection rate of syphilis in pregnant women is 61,441 cases and 22,065 cases of congenital syphilis. In this sense, although the Ministry of Health promotes surveillance, prevention and infection control actions, recommending pregnant women to take the rapid syphilis test during prenatal care, the rate of infected pregnant women and babies is still considered quite high. Considering this scenario, we propose a study that aims to qualitatively analyse the Campaign to Fight Congenital Syphilis "Vamos Cuidar Agora" broadcast from October to December 2021 on Instagram. To this end, the analysis will be carried out in the dimension of the acceptability indicator in order to evaluate the campaign in terms of images, content, tone and relevance of the pieces published. From the analysis of the empirical corpus 21 messages published between videos, images and various content formats -it is possible to identify which formats are more relevant to work on important public health issues, as well as to expand the knowledge of the target audience about congenital syphilisand its forms of transmission, diagnosis and prevention

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Fuente de los datos: Dialnet