A survey of the role of viewability within the online advertising ecosystem

  1. Exposito-Ventura, M.
  2. Ruiperez-Valiente, J.A.
  3. Parra-Arnau, J.
  4. Forne, J.
Journal:
IEEE Access

ISSN: 2169-3536

Year of publication: 2021

Volume: 9

Pages: 134593-134610

Type: Review

DOI: 10.1109/ACCESS.2021.3115979 GOOGLE SCHOLAR lock_openOpen access editor