Organic line extensions: do they make sense for brands?

  1. Hernandez-Olalla, M.-L.
  2. Valor, C.
  3. Abril, C.
Journal:
British Food Journal

ISSN: 0007-070X

Year of publication: 2023

Volume: 125

Issue: 8

Pages: 2785-2802

Type: Article

DOI: 10.1108/BFJ-06-2022-0519 GOOGLE SCHOLAR