Organic line extensions: do they make sense for brands?
- Hernandez-Olalla, M.-L.
- Valor, C.
- Abril, C.
ISSN: 0007-070X
Year of publication: 2023
Volume: 125
Issue: 8
Pages: 2785-2802
Type: Article
ISSN: 0007-070X
Year of publication: 2023
Volume: 125
Issue: 8
Pages: 2785-2802
Type: Article