Digital Marketing Tools Applied to the IE Library
- Marcos Blazquez, A.
- Marcos Recio, J. C.
- Gupta, DK (coord.)
- Koontz, C (coord.)
- Massisimo, A (coord.)
ISSN: 0344-6891
ISBN: 978-3-11-028104-0, 978-3-11-028086-9
Year of publication: 2013
Volume: 159
Pages: 345-359
Type: Book chapter