12 años de evolución en el PRI; a la conquista de las clases medias.

  1. Zuart Garduño, Alberto.
Book:
Organización, política y comunicación.: Propuestas de investigación y reflexiones para el debate.
  1. Kenia R del Orbe Ayala (coord.)

Publisher: Fragua

ISBN: 978-84-7074-822-6

Year of publication: 2018

Pages: 139-172

Type: Book chapter

Abstract

Are we facing a new PRI electoral citizenship? And if so, what is the current archetype of the PRI voter? In the present work, the author responds to both questions using as a case study two transcendent moments in the life of the PRI; his first presidential defeat in the 2000 elections, as well as his triumphant return in 2012. His analysis consists of a comparative model that demonstrates a mutation in the characteristics of the PRI electorate and invites reflection on the possibility of a revolutionized and modern Institutional Revolutionary Party.