El narcisismo del centro comercial
- 1 Ciencias de la Información
- Francisco García García (coord.)
- Rogerio García Fernández (coord.)
Publisher: Icono 14 Asociación Científica
ISBN: 9788493907761
Year of publication: 2011
Volume Title: TOMO I
Tome: 1
Volume: 1
Pages: 497-507
Congress: Congreso Internacional Ciudades Creativas (2. 2011. Madrid)
Type: Conference paper
Abstract
Since Joseph Paxton constructed the Crystal Palacefor the Great Exhibition of 1851 in London to showthe English high technical, industrial and commercialcapacity, the cities have come incorporating some singular buildings dedicated to the attraction of the public. They are monuments dedicated to major glory ofthe commerce, or more concretely of the selling retail of products and services. The designs of the mostshowy buildings constitute a spectacle in themselves.But the real show-in which is not usually repair-is itsability to mobilize the desire of the masses. First of allthere is the desire to go there, the desire to see howit is, the desire to see what is inside. In modern cities in which the symbolic is not usually the first stimulus to define the design emerge proposals whose firstrequirement should be to attract attention either bytheir shape and appearance, because inside it containssomething that is a difficult -as a ski slope in Dubai-,or by both at once. These constructions, sometimes very complex, speakon condition that we try to spell them. If we concentrate on the most spectacular we warn the features ofa subject of the enunciation narcissist. And this featureis also shared by the individual seduced at the sight.