Media coverage of carbon neutral organizations in Costa RicaEnvironmental sustainability practices and consumer recognition

  1. Jorge A. Valenciano-Salazar 1
  2. Francisco J. André 2
  3. Carlos RiveroCarlos Rivero 2
  1. 1 Universidad Nacional de Costa Rica
    info

    Universidad Nacional de Costa Rica

    Heredia, Costa Rica

    ROR https://ror.org/01t466c14

  2. 2 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

Revista:
Innovar: revista de ciencias administrativas y sociales

ISSN: 0121-5051

Año de publicación: 2023

Volumen: 33

Número: 88

Páginas: 19-36

Tipo: Artículo

DOI: 10.15446/INNOVAR.V33N88.106254 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Innovar: revista de ciencias administrativas y sociales

Resumen

Este artículo analiza la visibilidad, las prácticas de sostenibilidad ambiental y el reconocimiento público de las organizaciones que participan en el Programa País Carbono Neutralidad (cn) del gobierno de Costa Rica. Mediante una revisión de periódicos digitales locales, se concluye que las tres principales acciones de las empresas carbono neutro son la compensación de emisiones de carbono, la sustitución de insumos contaminantes por productos más limpios y la capacitación de sus colaboradores. Los principales beneficios percibidos por estas empresas incluyen una reducción en sus costos de producción, una mejor imagen corporativa y su diferenciación en el mercado. Adicionalmente, al aplicar procedimientos estadísticos no paramétricos, concluimos que las “organizaciones altamente citadas” tienden a lograr la certificación de cn de manera temprana y cuentan con un mayor número de certificaciones ambientales que las “organizaciones escasamente citadas”. El análisis de información disponible en medios escritos digitales junto con una encuesta de reconocimiento por parte del consumidor permite determinar que las “organizaciones reconocidas” tienden a ser las más antiguas, de mayor tamaño y las más citadas en la prensa. Así mismo, las “entidades reconocidas” también suelen obtener la certificación de cn antes que aquellas no reconocidas, lo que significa que existe una recompensa en términos de reconocimiento público para las organizaciones que se atrevieron a incorporar prácticas innovadoras para la reducción de su huella de carbono.

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Fuente de los datos: Dialnet