Heppiness and well-being. Economic, social and artitic analysis of the promotional strategies of gas companies in Madrid and Paris at the beginning of the 20th century

  1. Antonio Rafael Fernández Paradas 1
  2. Mercedes Fernández Paradas 2
  3. Nuria Rodríguez Martín 3
  1. 1 Universidad de Granada
    info

    Universidad de Granada

    Granada, España

    ROR https://ror.org/04njjy449

  2. 2 Universidad de Málaga
    info

    Universidad de Málaga

    Málaga, España

    ROR https://ror.org/036b2ww28

  3. 3 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

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Book:
A thousand ways to understand happiness in the economy of the European Union's "Next generation" funds: a comprehensive vision under the lens of social marketing, history and happiness management

Publisher: Comares

ISBN: 978-84-1369-420-7

Year of publication: 2022

Pages: 83-96

Type: Book chapter

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Abstract

This work deals, in a comparative perspective, with the advertising strategies of the main gas companies operating in Madrid and Paris at the beginning ofthe 20th century. Specifically, the use of leafiets or brochures (direct advertising), whose aim was to increase the number of subscribers and the consumption of fiuid, mainly in the domestic sphere. The text analyses, from the artistic, economic and social perspectives, some examples ofthese advertising documents, in which the discourse on the well-being and comfort that gas appliances for the home provided to families predominates.

Data source: Dialnet