Social ADS en la Educación SuperiorAnálisis de la publicidad en las redes sociales de las principales universidades españolas

  1. Abuín Vences, Natalia 1
  2. García Rosales, Daniel Francisco 2
  1. 1 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

  2. 2 IUNIT Centro de Educación Superior de Negocios, Innovación y Tecnología
Journal:
VISUAL REVIEW: International Visual Culture Review / Revista Internacional de Cultura Visual

ISSN: 2695-9631

Year of publication: 2022

Issue Title: Monograph: "Communication through Social Media: Formulas, Stories, Politics and Emotions"

Volume: 9

Issue: 3

Type: Article

DOI: 10.37467/REVVISUAL.V9.4307 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: VISUAL REVIEW: International Visual Culture Review / Revista Internacional de Cultura Visual

Sustainable development goals

Abstract

Social ads offer multiple advantages to advertisers, including a rapid increase in the visibility of brands and their services. Facebook Ads and Instagram Ads are among the most popular advertising solutions worldwide. This research analyzes the advertising actions carried out on these platforms by the Spanish universities with the largest number of students. The results corroborate the continuous evolution of online advertising. This work also reveals new developments and trends of the main brands in the education sector implemented in social ads.

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