Empresas con valoresun modelo conceptual del activismo corporativo

  1. López-Aza, Carlota 1
  2. Pintado Blanco, Teresa 1
  3. Sánchez Herrera, Joaquín 1
  1. 1 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

Revista:
Palabra Clave

ISSN: 2027-534X,  0122-8285

Año de publicación: 2023

Volumen: 26

Número: 2

Tipo: Artículo

DOI: 10.5294/PACLA.2023.26.2.4 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: Palabra Clave

Resumen

El activismo corporativo es un concepto de gestión empresarial muy relevante en los últimos años desarrollado sin teorías específicas que permitan comprender sus implicaciones. Por ello, el propósito de este artículo es el planteamiento de un modelo conceptual que sirva de aplicación para las organizaciones y sus partes interesadas (stakeholders), partiendo de antecedentes como la disonancia cognitiva o la ciudadanía corporativa. El método utilizado se basa en el análisis de los antecedentes del activismo corporativo y las teorías relacionadas, proponiendo como resultado un modelo de aceptación o rechazo del activismo corporativo (modelo MACO) por parte de los stakeholders, basado en la congruencia con el sistema de valores, las diferentes tipologías del activismo y el grado de controversia de las distintas industrias. Como principal contribución de este artículo se encuentra proporcionar las bases teóricas del activismo corporativo y sus relaciones a través del modelo MACO. Su principal limitación es la novedad del tema, que hace necesario acudir a otras disciplinas y hace más compleja la relación entre constructos. Este modelo abre nuevos enfoques sobre el fenómeno y ofrece una base para investigaciones empíricas posteriores.

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