Análisis de respuestas enriquecidas en Google

  1. Sonia Sánchez Cuadrado 1
  2. Jorge Morato 2
  1. 1 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

  2. 2 Universidad Carlos III de Madrid
    info

    Universidad Carlos III de Madrid

    Madrid, España

    ROR https://ror.org/03ths8210

Zeitschrift:
Scire: Representación y organización del conocimiento

ISSN: 1135-3716

Datum der Publikation: 2023

Ausgabe: 29

Nummer: 1

Seiten: 13-23

Art: Artikel

DIALNET GOOGLE SCHOLAR lock_openOpen Access editor

Andere Publikationen in: Scire: Representación y organización del conocimiento

Zusammenfassung

In Web Information Retrieval, search engines, such as Google, includefeatures that return direct responses to user queries. These answers try to solve an infor-mation need and are known as rich answers. To find out how these results are presented and how it affects search engine optimization, an analysis of the featured direct responses presented by Google has been car-ried out. In this work, a collection of informational ques-tions expressed in natural language with the terms "what is" has been examined. The ranking of results has been analysed, identified the characteristics of the direct responses.Also, SEO factors that can determine the relevance of the fragment with respect to the query have been explored. This work confirms that the an-swer is not necessarily taken literally from the web pageand confirms that the solution to the questions can come from various resources. The direct response fragments and other rich answers can occupy close to half of the main results page, taking on a greater role and scroll down the rest of the organic results. Direct answers provide a change in search habits and a new way of browsing the web based on a hyperlinked ques-tion-answer system

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Fuente de los datos: Dialnet