Using algorithms to identify social activism and climate skepticism in user-generated content on Twitter

  1. Villagra, Nuria 1
  2. Reyes-Menéndez, Ana 2
  3. Clemente-Mediavilla, Jorge 1
  4. Semova, Dimitrina J. 1
  1. 1 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

  2. 2 Universidad Rey Juan Carlos
    info

    Universidad Rey Juan Carlos

    Madrid, España

    ROR https://ror.org/01v5cv687

Revista:
El profesional de la información

ISSN: 1386-6710,  1699-2407

Año de publicación: 2023

Título del ejemplar: Network activisms

Volumen: 32

Número: 3

Tipo: Artículo

DOI: 10.3145/EPI.2023.MAY.15 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: El profesional de la información

Resumen

El cambio climático se ha convertido en los últimos años en un tema de gran relevancia para la sociedad, y los datos aportados por la comunidad científica sugieren que se debe actuar cuanto antes y con contundencia. Los participantes en el debate sobre esta cuestión incluyen científicos, políticos, medios de comunicación y, gracias a los nuevos medios, ciudadanos y otros agentes sociales. A pesar de los datos y del consenso general en la comunidad científica, el debate sobre el cambio climático está muy polarizado, con opiniones escépticas que niegan o cuestionan el fenómeno y utilizan las redes sociales para amplificar el alcance de su mensaje. Este efecto puede fomentar la desinformación además de la polarización. El objetivo de este estudio es tratar de identificar los indicadores clave del escepticismo social en torno al cambio climático mediante un análisis del activismo social de los usuarios de Twitter y sus patrones de comportamiento en esta plataforma. Analizamos las palabras clave, la frecuencia, los temas y las categorías de una muestra de 78.168 tweets. Los resultados reflejan: en primer lugar, un cierto solapamiento de temas, con 24 de los 28 temas agrupados en el mapa de distancias intertemáticas; en segundo lugar, que la dimensión de los temas es relativamente pequeña y, además, vinculado a acontecimientos concretos; y, en tercer lugar, que hay una importante presencia política, espe-cialmente de los EUA. Este trabajo contribuye, por tanto, al análisis de la comunicación en Twitter sobre las opiniones contrarias al cambio climático.

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