Branded content on twitch: An opportunity for brands

  1. García-Rivero, A.
  2. Santamarina, J.P.O.
Buch:
Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape

ISBN: 9781668439715

Datum der Publikation: 2023

Seiten: 31-48

Art: Buch-Kapitel

DOI: 10.4018/978-1-6684-3971-5.CH002 GOOGLE SCHOLAR
Datenquelle: Scopus