Comunicar los ODS para crear conciencia ciudadanaUn análisis de la actividad de la Administración Pública en Twitter

  1. Carrasco-Polaino, Rafael
  2. Piqueiras-Conlledo, Paloma
Zeitschrift:
Revista Mediterránea de Comunicación: Mediterranean Journal of Communication

ISSN: 1989-872X

Datum der Publikation: 2023

Ausgabe: 14

Nummer: 2

Seiten: 69-81

Art: Artikel

DOI: 10.14198/MEDCOM.24107 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Andere Publikationen in: Revista Mediterránea de Comunicación: Mediterranean Journal of Communication

Zusammenfassung

This research analyses the communication of the Public Administration on Twitter related to the Sustainable Development Goals (SDG), through the methodology of Social Network Analysis (ARS) and statistics, analysing the interaction index, the polarity and the objectivity of the messages, discovering that all users are connected to each other in some way and the user communities are established around the geographical scope where, in addition to the national accounts, the autonomous communities of Cataluña, Castilla-La Mancha, Extremadura and Aragón stand out. The tweets that deal with the SDGs are low in volume compared to the total number of publications, and they are more objective than those that deal with other topics, although there are no differences in engagement or polarity. Politicians from their individual accounts generate greater engagement and publish more positive messages than national or regional accounts, in addition, the tweets from this last category of accounts are more objective. Tweets that have supplementary media or links added achieve a higher engagement rate. For all these reasons, the research allows the Public Administration to efficiently define its communication on Twitter related to the 2030 Agenda through tweets published from the individual accounts of the heads of the institutions, including multimedia elements or links to complementary content and with a positive sentiment and relatively subjective content.

Bibliographische Referenzen

  • Annesi, N., Battaglia, M., Gragnani, P., & Iraldo, F. (2021). Integrating the 2030 Agenda at the municipal level: Multilevel pressures and institutional shift. Land Use Poblicy, 105. https://doi.org/10.1016/j.landusepol.2021.105424
  • Apuke, O. D., & Omar, B. (2021). Fake news and COVID-19: modelling the predictors of fake news sharing among social media users. Telematics and Informatics, 56. https://doi.org/10.1016/j.tele.2020.101475
  • Canel, M. J. (2021). Public Communication and Sustainability in a Post-Truth Era. In L. Corredoira, I. Bel, & R. Cetina (Eds.), The Handbook of Communication Rights, Law, and Ethics: Seeking Universality, Equality, Freedom and Dignity (pp. 265-278). John Wiley & Sons, Inc. https://doi.org/10.1002/9781119719564.ch22
  • Carrasco-Polaino, R., Sáchez-de-la-Nieta, M. Á., y Trelles-Villanueva, A. (2020). Las elecciones al parlamento andaluz de 2018 en Instagram: partidos políticos, periodismo profesional y memes. Revista Mediterránea de Comunicación, 11(1), 75. https://doi.org/10.14198/MEDCOM2020.11.1.19
  • Carrasco-Polaino, R., Villar-Cirujano, E., y Martín-Cárdaba, M.-Á. (2019). Redes, tweets y engagement: análisis de las bibliotecas universitarias españolas en Twitter. El Profesional de La Información, 28(4). https://doi.org/10.3145/epi.2019.jul.15
  • Casero-Ripollés, A. (2019). Servicios móviles de mensajería instantánea y Covid-19: oportunidades y limitaciones para la comunicación institucional. Anuario ThinkEPI, 14. https://doi.org/10.3145/thinkepi.2020.e14d05
  • Clauset, A., Newman, M. E. J., & Moore, C. (2004). Finding community structure in very large networks. Physical review E, 70(6). https://doi.org/10.1103/physreve.70.066111
  • Criado, J. I., & Rojas-Martín, F. (2013). Social media and public administration in Spain: a comparative analysis of the regional level of government. In R. Gil-Garcia (Ed.), E-government success around the world: Cases, empirical studies, and practical recommendations (pp. 276-298). IGI Global. https://doi.org/10.4018/978-1-4666-4173-0.ch014
  • Eggers, W.D. (2004). Government 2.0: Using technology to improve education, cut red tape, reduce gridlock, and enhance democracy. Rowman & Littlefield.
  • Eurostat. (2022a). Sustainable Development in the European Union: Overview of Progress Towards the SDGs in an EU Context (2022 Edition). Publications Office of the European Union. http://bitly.ws/BBwu
  • Eurostat. (2022b). SDG country overview. http://bitly.ws/BByA Feeney, M. K., & Porumbescu, G. (2021). The limits of social media for public administration research and practice. Public Administration Review, 81(4), 787-792. https://doi.org/10.1111/puar.13276
  • Filippo, D., Benayas, J., Peña, K., & Sánchez, F. (2020). Communication on Sustainability in Spanish Universities: Analysis of Websites, Scientific Papers and Impact in Social Media. Sustainability, 12(19), 8278. https://doi.org/10.3390/su12198278
  • García-Sánchez, I. M., Amor-Esteban, V., & Galindo-Álvarez, D. (2020). Communication strategies for the 2030 agenda commitments: A multivariate approach. Sustainability, 12(24), 10554. https://doi.org/10.3390/su122410554
  • Gobierno de España. (2018). Plan de acción para la implementación de la Agenda 2030. Hacia una estrategia española de Desarrollo Sostenible. https://cutt.ly/JV32i5x
  • Grover, P., Kar, A.K., Gupta, S., & Modgil, S. (2021). Influence of political leaders on sustainable development goals – insights from twitter. Journal of Enterprise Information Management, 34(6), 1893- 1916. https://doi.org/10.1108/JEIM-07-2020-0304
  • Gunawong, P. (2015). Open government and social media: A focus on transparency. Social Science Computer Review, 33(5), 587-598. https://doi.org/10.1177/0894439314560685 80
  • Hand, L. C., & Ching, B.D. (2011). “You Have One Friend Request” An Exploration of Power and Citizen Engagement in Local Governments’ Use of Social Media. Administrative Theory & Praxis, 33(3), 362-382. https://doi.org/10.2753/ATP1084-1806330303
  • Hansen, D., Shneiderman, B., & Smith, M. A. (2010). Analyzing Social Media Networks with NodeXL: Insights from a Connected World. Morgan Kaufmann.
  • Herbst, S. (2011). (Un)numbered voices? Reconsidering the meaning of public opinion in a digital age. En K. Goidel (Ed.), Political polling in the digital age (pp. 85-98). Louisiana State University Press.
  • Herranz, J. M., y García, S. (2021). La comunicación de los Objetivos de Desarrollo Sostenible en las organizaciones de la Economía Social. CIRIEC-España, Revista de Economía Pública, Social y Cooperativa, 101, 165-191. https://doi.org/10.7203/CIRIEC-E.101.18393
  • Herrera-Torres, Pérez-Tur, García-Fernández, J., y Fernández-Gavira, J. (2017). El uso de las redes sociales y el engagement de los clubes de la Liga Endesa ACB. Cuadernos de Psicología Del Deporte, 17, 175–182.
  • IPCC. (2022). Climate Change 2022: Impacts, Adaptation and Vulnerability. Contribution of Working Group II to the Sixth Assessment Report of the Intergovernmental Panel on Climate Change. https://cutt.ly/gMmt7YI
  • Kuz, A., Falco, M., Nahuel, L., y Giandini, R. (2015). Análisis de Redes Sociales a través de Gephi y NodeXL. En II Simposio argentino sobre Tecnología y Sociedad (STS) (pp. 200–214). https://bit.ly/3W7L43n
  • Loria, S. (2020). textblob Documentation. Release 0.15, 2(8).
  • Lozares, C. (1996). La teoría de redes sociales. Papers. Revista de Sociologia, 48(48), 103. https://doi.org/10.5565/rev/papers/v48n0.1814
  • MacFarland, T. W., & Yates, J. M. (2016). Mann–Whitney U Test. In Introduction to Nonparametric Statistics for the Biological Sciences Using R (pp. 103–132). Springer International Publishing. https://doi.org/10.1007/978-3-319-30634-6_4
  • Marzano, M., Dandy, N., Bayliss, H. R., Porth, E., & Potter, C. (2015). Part of the solution? Stakeholder awareness, information and engagement in tree health issues. Biological Invasions, 17(7), 1961-1977. https://doi.org/10.1007/s10530-015-0850-2
  • Marzouki, A., Chouikh, A., Mellouli, S., & Haddad, R. (2021). From Sustainable Development Goals to Sustainable Cities: A Social Media Analysis for Policy-Making Decision. Sustainability, 13, 8136. https://doi.org/10.3390/su13158136
  • Mulholland, E., Bernardo, A., & Berger, G. (2017). Communication and awareness raising in the implementation of the 2030 agenda and the SDGs: Activities and challenges. ESDN Quarterly Report, 44, 1-49. https://bit.ly/3BrswTI
  • Noveck, B. S. (2009). Wiki government: How technology can make government better, democracy stronger, and citizens more powerful. Brookings Institution Press.
  • O’Connor, J., Eberle, C., Cotti, D., Hagenlocher, M., Hassel, J., Janzen, S., Narvaez, L., Newsom, A., Ortiz-Vargas, A., Schuetze, S., Sebesvari, Z., Sett, D., & Walz, Y. (2021). Interconnected Disaster Risks. United Nations University - Institute for Environment and Human Security (UNU-EHS). https://cutt.ly/cMmtogv
  • Organización de las Naciones Unidas [ONU]. (2016). Informe de los objetivos de desarrollo sostenible 2016. https://cutt.ly/uVcEmij
  • Organización de las Naciones Unidas. (2019). Informe de los objetivos de desarrollo sostenible 2019. https://cutt.ly/1MVjFjb
  • Organización de las Naciones Unidas. (s.f). Goal 17: Revitalize the global partnership for sustainable development. https://cutt.ly/VVc2Iqg
  • Orso, D., Federici, N., Copetti, R., Vetrugno, L., & Bove, T. (2020). Infodemic and the spread of fake news in the COVID-19-era. European journal of emergency medicine, 27(5), 327–328. https://doi.org/10.1097/MEJ.0000000000000713
  • Ostertagová, E., Ostertag, O., & Kováč, J. (2014). Methodology and Application of the Kruskal-Wallis Test. Applied Mechanics and Materials, 611, 115–120. https://doi.org/10.4028/www.scientific.net/AMM.611.115
  • Piqueiras, P. (2017). El bien intangible compromiso (engagement): los beneficios de la coproducción. En M. J. Canel, P. Piqueiras y G. Ortegal (Eds.), La comunicación de la Administración Pública: conceptos y casos prácticos de bienes intangibles (pp.75-94). Colecciones INNAP Investiga. Instituto Nacional de Administración Pública (INAP).
  • Resolución 70/1 de la Organización de Naciones Unidas. (2015). Transforming OurWorld: The 2030 Agenda for Sustainable Development. Adoptada por la Asamblea General el 25 de septiembre de 2015. https://cutt.ly/ZVc2AKo
  • Restrepo B, L. F., & González L, J. (2016). De Pearson a Spearman. Revista Colombiana de Ciencias Pecuarias, 20(2), 183–192. https://bit.ly/3HKHuIH
  • Roldán-Álvarez, D., Martínez-Martínez, F., Martín, E., & Haya, P. A. (2021). Understanding Discussions of Citizen Science Around Sustainable Development Goals in Twitter. IEEE Access, 9, 144106-144120. https://doi.org/10.1109/ACCESS.2021.3122086
  • Salvatore, C., Biffignandi, S., & Bianchi, A. (2022). Corporate Social Responsibility Activities Through Twitter: From Topic Model Analysis to Indexes Measuring Communication Characteristics. Soc Indic Res, 164, 1217–1248. https://doi.org/10.1007/s11205-022-02993-8
  • Sánchez Gassen, N., Penje, O., & Slätmo, E. (2018). Global goals for local priorities: The 2030 Agenda at local level. Nordregio. https://doi.org/10.30689/R2018:2.1403-2503
  • Sciandra, A., Surian, A., & Finos, L. (2021). Supervised Machine Learning Methods to Disclose Action and Information in “U.N. 2030 Agenda” Social Media Data. Soc Indic Res, 156, 689–699. https://doi.org/10.1007/s11205-020-02523-4
  • United Nations Environment Programme. (2022). Emissions Gap Report 2022: The Closing Window — Climate crisis calls for rapid transformation of societies. https://cutt.ly/kMmzl2R
  • United Nations Office for Disaster Risk Reduction. (2022). Global Assessment Report on Disaster Risk Reduction 2022: Our World at Risk: Transforming Governance for a Resilient Future. https://cutt.ly/AMmeAnJ
  • Vargas, L., & Lee, P. (2018). Addressing communication and information poverty in the context of the sustainable development goals (SDGs). Journal of Latin American Communication Research, 6(1-2), 64-80. https://cutt.ly/LV8NieG
  • Villodre, J., Reynaers, A. M., y Criado, J. I. (2021). Transparencia externa y redes sociales. Los roles diferenciales de ministerios y organismos públicos estatales en Twitter. Revista de Estudios Políticos, 192, 191-220. https://doi.org/10.18042/cepc/rep.192.07
  • World Meteorological Organization [WMO]. (2022). State of the Global Climate 2021. https://cutt.ly/VMmlJL5
  • Zavattaro, S. M., & Sementelli, J. (2014). A critical examination of social media adoption in government: Introducing omnipresence. Government Information Quarterly, 31(2), 257-264. https://doi.org/10.1016/j.giq.2013.10.007
Fuente de los datos: Dialnet