Hotel Customer Segmentation Using the Integrated Entropy-CRITIC Method and the 2T-RFMB Model

  1. Shu, Z.
  2. Carrasco González, R.A.
  3. García-Miguel, J.P.
  4. Sánchez-Montañés, M.
Liburu bilduma:
Smart Innovation, Systems and Technologies

ISSN: 2190-3026,  2190-3018

ISBN: 9789811990984

Argitalpen urtea: 2023

Alea: 337 SIST

Orrialdeak: 55-72

Mota: Biltzar ekarpena

DOI: 10.1007/978-981-19-9099-1_5 GOOGLE SCHOLAR
Datuen iturria: Scopus