Unravelling cognitive processing of in-game brands using eye tracking and electroencephalography: incongruence fosters it

  1. Aliagas, I.
  2. Privado, J.
  3. Merino, M.D.
Journal:
Current Psychology

ISSN: 1936-4733,  1046-1310

Year of publication: 2024

Volume: 43

Issue: 8

Pages: 7628-7642

Type: Article

DOI: 10.1007/S12144-023-04970-X GOOGLE SCHOLAR
Data source: Scopus