Fashion and film stories of (mis)understanding: Introduction to a special issue on cinema and fashion

  1. Díaz Soloaga, Paloma 1
  2. Muñoz Domínguez, Gemma 1
  3. Woodside, Arch G. 2
  1. 1 Complutense University of Madrid, Spain
  2. 2 Boston College, MA, USA
Revista:
Journal of Global Fashion Marketing

ISSN: 2093-2685,  2325-4483

Any de publicació: 2023

Pàgines: 1-5

Tipus: Article

DOI: 10.1080/20932685.2023.2206411 GOOGLE SCHOLAR lock_openAccés obert editor

Altres publicacions en: Journal of Global Fashion Marketing

Objectius de Desenvolupament Sostenible

Resum

Cinema is the “the Seventh Art” and cinema is valued socially for itsenormous capacity to evoke feelings, awaken consciences, andrepresent the most sublime of the human spirit and soul. Cinemastories are elaborate constructs of narrative, technical and aestheticelements whose result is a final product with the antagonistic abilityto entertain in an alienating way or even change the thinking ofa society regarding a certain issue. Through movies, generationsreceive aesthetic educations: the way of behaving is learned, theway of speaking and dressing is imitated, an atmosphere of the pastis reproduced, trying to represent the Zeitgeist and evoke the greatthemes that oscillate in each society. Without a doubt, the arrival ofcinema into lives in the 20th century marks the ways generationssocialize, while forever changing the transmission of ideas, values,and aesthetics.

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