ACCOMMODATION THROUGH ONLINE PLATFORMS DURING COVID-19: A STUDY OF BEHAVIORAL REJECTION ATTITUDES

  1. PRADOS-CASTILLO, JUAN F 1
  2. DE CASTRO-PARDO, MÓNICA 2
  3. MARTÍN-MARTÍN, JOSÉ M 3
  4. JIMÉNEZ-AGUILERA, JUAN DE DIOS 4
  1. 1 Marketing and Market Research Department, Faculty of Social and Legal Sciences of Melilla, University of Granada, Spain
  2. 2 Faculty of Economics and Business, Department of Financial & Actuarial Economics and Statistics-Statistics and Operational Research, Complutense University, Spain
  3. 3 Faculty of Economics and Business, Department of International and Spanish Economy, University of Granada, Spain
  4. 4 Faculty of Economics and Business, Department of Applied Economics, University of Granada, Spain
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Revista:
Tourism Culture & Communication

ISSN: 1098-304X

Año de publicación: 2023

Tipo: Artículo

DOI: 10.3727/109830423X16950766924942 GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Tourism Culture & Communication

Resumen

Online platforms act as tourist accommodation intermediaries and have generated negative societal attitudes. This study, involving fieldwork in Spain in May 2020 (600 surveys), analyses a new element of social rejection of tourist housing activity. In the context of the COVID-19 health crisis, the fear of contagious diseases transmitted by tourists is analysed. The aim is to determine, based on the perception of various stakeholders involved in tourist activity, whether there is a rejection of tourists due to the fear of contagious diseases. Furthermore, the magnitude of this reason for rejection is analysed compared to other rejection factors associated with tourist accommodation activity. In this way, the magnitude of the fear of disease transmission when the pandemic was still active will be determined. The data have been analysed using a stakeholder approach and applied using a methodology based on the Borda count, which creates a ranking that reflects stakeholder perceptions of the most intense impacts. It has been found that the stakeholders with the greatest economic dependence on tourist accommodation - shopkeepers and homeowners - anticipate the greatest rejection. These groups are also those who report a greater fear of contagion. This information may be useful in future situations of health uncertainty for regulatory or commercial purposes.