How eye tracking can predict consumer behaviour preferences on mobile devices
- Reyes-Menéndez, A.
- Žiaran, P.
- Antolín-Prieto, R.
- Ruiz-Lacaci, N.
ISSN: 2054-7552, 2054-7544
Year of publication: 2022
Volume: 8
Issue: 3
Pages: 239-254
Type: Article
Journal:
Applied Marketing Analytics