El análisis de las estrategias en el proceso de toma de decisiones

Resumo

Numerous investigations have recently demonstrated that the hypothesis arguing that the human decision process is seriously biased is not supported by convincing data. It has been argued that Tversky & Kahneman�s demostrations of judgmental fallibility should not be taken as having pejorative implications for the rationality of human reasoning. From a behavioural perspective, it is possible to describe seemingly non-rational judgements which nevertheless are regular and systematic. In this article, three kinds of systematic behavioural regularities are discussed. These regularities affect: a) the information processing of stimulus context; b) the previous knowledge base and the algorithms evaluating and combining this information with the incoming information; and c) the demanded response mode. The most relevant findings are briefly discussed.