Efecto del gasto y la estancia en la composición del mercado de turistas internacionales en las denominaciones de origen de AOVE en Andalucía

  1. Barreal, Jesús 1
  2. Mercadé Melé, Pere 2
  3. Julio Vena-Oya 3
  1. 1 Departamento de Economía Financiera y Actuarial y Estadística. Universidad Complutense de Madrid. España
  2. 2 Departamento de Economía Aplicada (Estructura Económica). Universidad de Málaga. España
  3. 3 Departamento de Marketing e investigación de Mercados. Universidad de Jaén. España
Revista:
Investigaciones Regionales = Journal of Regional Research

ISSN: 1695-7253 2340-2717

Año de publicación: 2023

Número: 57

Páginas: 87-109

Tipo: Artículo

Otras publicaciones en: Investigaciones Regionales = Journal of Regional Research

Resumen

The seasonality and volatility of the primary sector mean that many regions have seen tourism as a key activity for developing these areas, mainly in inland Andalusia. In this sense, protected designations of origin offer a more excellent perception of safety and quality for tourists visiting a site for gastronomic reasons. Thus, through a Latent Class Model with covariates, this work aims to understand the behavior of international tourists to help establish a stable tourism offer in these areas that complements their income by identifying different segments that may be attractive to them. Based on the four segments found (lonely youngsters, traditional elders, cultural elders and young gourmets) that differ in expenditure and stay length, a series of recommendations are made based on these identified groups.

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