UNIVERSITY SOCIAL RESPONSIBILITY AS ANTECEDENTOF STUDENTS’ UNIVERSITY EXPERIENCE

  1. José Luis Vázquez 1
  2. Carlota López-Aza 1
  3. Ana Lanero 1
  1. 1 Universidad de León
    info

    Universidad de León

    León, España

    ROR https://ror.org/02tzt0b78

Revue:
Responsibility and Sustainability

ISSN: 2340-5813

Année de publication: 2013

Volumen: 3

Número: 3

Pages: 33-46

Type: Article

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D'autres publications dans: Responsibility and Sustainability

Résumé

This paper aims to present a model on the perception of University Social Responsibility (USR) by students and to analyse its usefulness to predict two dimensions of university experience, namely quality of service and satisfaction. To this end, after reviewing the previous literature on USR, a survey study was conducted with a sample of 200 last-year students at the University of León (Spain). Data were analysed through factor and PLS (Partial Least Squares) techniques. Factor analysis identified a solution of six factors defining the students’ perception regarding university impacts, whereas only three of them influenced their overall perception regarding USR. Furthermore, this perception acted as an antecedent of quality of service and satisfaction. The analysis of the obtained results allows significant implications for the design of marketing strategies focused on students’ retention and attraction, as universities that use USR strategies will have a competitive advantage as a tool for improving the university experience.

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