La personificación del liderazgo europeo como atributo inducido en la agenda públicala influencia del "tele-ver" y el poder de la imagen en la construcción dela Unión Europea
- Mateos Martín, Concha (coord.)
- Ardèvol Abreu, Alberto Isaac (coord.)
- Toledano Buendía, Samuel (coord.)
Publisher: Sociedad Latina de Comunicación Social
ISBN: 978-84-939337-5-3
Year of publication: 2011
Pages: 72-73
Congress: Congreso Internacional Latina de Comunicación Social (3. 2011. La Laguna)
Type: Conference paper
Abstract
The power of images or the image of power have in the media have a narrative or explanatory function of the context of information, and also in general can attract readers more than written news. Even the intended coherent or harmonic relation between these two languages, the photographic image that illustrates and the writing that describes and interprets, can lead to distort it when placing a photograph in the way of a decoy on information with which it does not have any relation to the print and intention of that the text does not achieve. This article argues the way the European leadership exerted by German Chancellor Ángela Merkel demonstrates through photographs the embodiment of this task in a face, with a protagonist linked to headlines and which replace the absence of a visible head of the Union. On the basis of agenda-setting, the maximum is: Without a face there is no news.