BAT (Baidu, Alibaba, Tencent) as a post-shanzhai phenomenonAn analysis from the perspective of antifragility and modularization

  1. Benítez-Eyzaguirre, Lucía 1
  2. Gordo, Angel 2
  1. 1 Universidad de Cádiz
    info

    Universidad de Cádiz

    Cádiz, España

    ROR https://ror.org/04mxxkb11

  2. 2 Universidad Complutense de Madrid/TRANSOC
Revista:
Teknokultura: Revista de Cultura Digital y Movimientos Sociales

ISSN: 1549-2230

Año de publicación: 2023

Título del ejemplar: China & The Digital Turn

Volumen: 20

Número: 2023

Páginas: 15-25

Tipo: Artículo

DOI: 10.5209/TEKN.87890 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: Teknokultura: Revista de Cultura Digital y Movimientos Sociales

Resumen

Shanzhai es el término que define la producción de teléfonos móviles de imitación de las grandes marcas que fue popular en China hace más de una década. Este estilo se caracteriza por la modularidad, la división en pequeñas partes independientes, más fáciles de actualizar o reemplazar sin afectar al conjunto. Analizamos la modularización en las grandes tecnológicas chinas BAT (Baidu, Alibaba y Tencent), como un fenómeno post-shanzhai, para comparar estas empresas con las occidentales GAFAM (Google, Apple, Facebook, Amazon y Microsoft). En lugar de exotizar el impulso tecnológico chino o redundar en una nueva lectura postcolonial de este desarrollo, ponemos en perspectiva los valores revolucionarios que perduran en la China post-shanzhai (entre otras geografías) con la ayuda de los conceptos boundary objects [objetos límite o fronterizos] y ‘antifragilidad’. Concluimos que una perspectiva sociohistórica de las ambivalencias que constituyen el fenómeno shanzhai puede fomentar una comprensión menos complaciente de los desarrollos tecnológicos y digitales occidentales.

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