How branded content is strategically transforming the use of traditional and non-traditional media in integrated campaigns
- Rangel-Pérez, C.
- Carretero, M.J.
Livre:
Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape
ISBN: 9781668439715
Année de publication: 2023
Pages: 299-318
Type: Chapitre d'ouvrage