Exploring the dimensions of NGO donor-based brand equity: A literature review

  1. Romero, M.J.R.
  2. Abril, C.
Journal:
Nonprofit Management and Leadership

ISSN: 1542-7854,  1048-6682

Year of publication: 2023

Type: Article

DOI: 10.1002/NML.21601 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus