Artificial Intelligence in JournalismAn Automated News Provider: Inteligencia artificial en periodismo: Una proveedora de noticias automatizadas

  1. Parratt-Fernández, Sonia
  2. Rodríguez-Pallares, Miriam
  3. Pérez-Serrano, María José
Revista:
Index.comunicación: Revista científica en el ámbito de la Comunicación Aplicada

ISSN: 2174-1859

Año de publicación: 2024

Título del ejemplar: Communication, peace and human rights

Volumen: 14

Número: 1

Páginas: 183-205

Tipo: Artículo

DOI: 10.62008/IXC/14/01ARTIFI DIALNET GOOGLE SCHOLAR

Otras publicaciones en: Index.comunicación: Revista científica en el ámbito de la Comunicación Aplicada

Resumen

Los objetivos de este artículo son examinar (1) cómo Narrativa OÜ, una proveedora de noticias automatizadas con sede en España y en Estados Unidos, funciona desde un punto de vista comercial; (2) cómo sus gestores y tecnólogos perciben y se relacionan con el periodismo; y (3) cómo funciona su tecnología en el trabajo periodístico. A diferencia de países como Estados Unidos, donde Narrativa tiene previsto expandirse a corto y medio plazo, la implantación de tecnologías de inteligencia artificial por parte de la compañía en España es aún baja pese a ser la única proveedora con clientes en este país en la actualidad. Esto parece más ligado a la crisis económica y al desconocimiento y desconfianza de los periodistas que a una baja eficacia del producto. Los hallazgos llevan a reflexionar sobre el supuesto papel transformador de las proveedoras de servicios automatizados en el periodismo, al menos por el momento. También plantean la necesidad de tener en cuenta que la situación económica y la idiosincrasia de cada país pueden influir significativamente en la implementación de la inteligencia artificial en el periodismo.

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