La imagen de las personas deportistas con discapacidad física en Instagram a través de la Neurocomunicación

  1. Luis Mañas-Viniegra 1
  2. Carmen Llorente-Barroso 1
  3. Ivone Ferreira 2
  4. Olga Kolotouchkina 1
  1. 1 Universidad Complutense de Madrid. España
  2. 2 Universidade Nova de Lisboa. Portugal.
Revista:
Revista Latina de Comunicación Social

ISSN: 1138-5820

Año de publicación: 2024

Número: 82

Tipo: Artículo

DOI: 10.4185/RLCS-2024-2122 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: Revista Latina de Comunicación Social

Resumen

Introducción: Las personas con discapacidad han sufrido históricamente el estereotipo de no cumplir con la estética dominante en términos de belleza física. El auge del movimiento de positividad corporal en redes sociales ha permitido que los deportistas con discapacidad promuevan una auto-representación basada en la discapacidad visible. Metodología: El objetivo de esta investigación es determinar la percepción cognitiva de 120 jóvenes universitarios españoles y portugueses sobre la imagen que muestran los deportistas con discapacidad física en Instagram. Se emplean dos técnicas de Neurocomunicación: el eye tracking y la respuesta galvánica de la piel (GSR). Resultados: Los deportistas captaron globalmente una mayor atención sobre los rasgos que muestran explícitamente su discapacidad con respecto a las personas con discapacidad no deportistas, quienes se auto-representaron en Instagram desde el enfoque de la belleza y la moda. Los datos de intensidad emocional corroboraron los de la atención. Discusión: Parece que los elementos explícitos de la discapacidad del deportista continúan captando la atención desde la perspectiva estereotipada de los cuerpos de los atletas. Los resultados en cuanto al enfoque de la belleza y la moda pueden contribuir a reducir el estigma de la identidad social percibido por los públicos sin discapacidad. Conclusiones: Estos resultados podrían implicar que la auto-representación basada en la belleza y moda en redes sociales capte más la atención de la audiencia al presentarse como personas con atractivo antes que como personas con discapacidad, aun cuando se muestren explícitamente esos rasgos de la discapacidad en todos los casos.

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