Triggers for Writing eWOM Hotel Reviews: A Decision Tree Analysis

  1. Miguel Llorens Marín 1
  2. Adolfo Hernández
  3. María Puelles Gallo 1
  1. 1 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

Actes de conférence:
2023 AMA Summer Academic Conference

Éditorial: American Marketing Association

ISBN: 978-0-87757-017-2

Année de publication: 2023

Pages: 692-695

Type: Communication dans un congrès

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