Strategic Management of Hotel Customers based on their Online Reviews: The Case of Luxury Hotels in Spain

  1. Miguel Llorens Marín 1
  2. Ziwei Shu
  3. Ramon A. Carrasco
  1. 1 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

Proceedings:
2023 AMA Summer Academic Conference

Publisher: American Marketing Association

ISBN: 978-0-87757-017-2

Year of publication: 2023

Pages: 778-780

Type: Conference paper

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