Empowering marketing academics as interdisciplinary knowledge integrators in thefourth industrial revolution
- Mario Arias-Oliva (coord.)
- Jorge Pelegrín-Borondo (coord.)
- Kiyoshi Murata (coord.)
- Ana María Lara Palma (coord.)
- Manuel Ollé Sensé (coord.)
Verlag: Universidad de La Rioja
ISBN: 978-84-09-58160-3
Datum der Publikation: 2024
Seiten: 43-45
Kongress: International Conference on the Ethical and Social Impacts of ICT (21. 2024. Logroño)
Art: Konferenz-Beitrag